Email Marketing Specialist Maitland, FL
Job description
JOB TITLE: Email Marketing Specialist
EMPLOYER: Travel Planners International
DEPARTMENT: Marketing
REPORTS TO: Marketing & Events Manager
EFFECTIVE DATE: 4/20/2023
SUMMARY: Writes and edits email marketing, promotional, and fulfillment materials to meet marketing and internal objectives. Creates and delivers external communication to TPI Advisors, their consumers (on behalf of our advisors), Partners, etc., through email communication.
DUTIES AND RESPONSIBILITIES:
- Heavy focus on email marketing communication
- Collaborates with the VP | Sales and Marketing, Marketing & Events Manager, and Creative Team to ensure messaging is consistent, fresh, and evolves with the brand.
- Works closely with Marketing & Events Manager and internal Teams to create, edit and distribute campaign objectives, promotional, and informational content about TPI offerings and updates.
- Prioritizes and manages multiple projects from conceptualization to production, including but not limited to consulting with client and management to determine scope of project, developing sample copy for approval, interfacing with outside vendors, presenting samples for approval, and preparing final copy for production.
- Collaborates effectively with design team to ensure consistent creative design, graphics/art, and copy to meet project requirements, complete tasks, and identify and solve problems.
- Analyzes and interprets data to determine appropriate syntax, style, and grammatical usage required for documents.
- Copyedits all final copy to ensure accuracy.
- Helps TPI meet its financial goals by ensuring profit center programs are effectively communicated to Advisors and industry for optimum results.
- Track messaging effectiveness by reviewing analytics and reports information to management while proposing solutions.
- Exceeds company expectations and deadlines by managing time independently.
- Stays up to date with the latest trends in the industry to fully understand the complex needs of various marketing initiatives as it pertains to verbiage.
- To support the continuing education of our advisors and staff, this position may be required to train via one-on-one coaching, classroom style training, on video and/or Facebook Lives. The creation of PowerPoint presentations and written instruction may be required to support these and other efforts.
- May require domestic and/or international travel to complete duties.
- Performs other related duties as assigned by management.
COMPETENCIES:
INTERPERSONAL SKILLS--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
WRITTEN COMMUNICATION--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
TEAMWORK--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Adaptability--Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
ATTENDANCE: Must be punctual and timely in meeting all requirements of performance, including, but not limited to, attendance standards and work deadlines; beginning and ending assignments on time; and schedule work breaks; where applicable.
SUPERVISORY RESPONSIBILITIES: This job has no supervisory responsibilities.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
COMPUTER SKILLS:
To perform this job successfully, an individual should have knowledge of: Possess a strong working knowledge of Microsoft Office Suite including Outlook, Excel and Word, and email marketing platform like Emma.
OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:
- Energy is infectious, bringing positivity and continuous support to those around them
- Excellent team player
- Ability to collaborate, foster relationships, and bring solutions to the table are essential
- Exceptional communication skills, both written and verbal
- Ability to story tell through written, visual, and video communication
- Solid work ethic with strong personal and professional integrity
- Understands how contributions fit into the success of each department
- Capable of handling multiple tasks with competing priorities with minimal supervision
- Able to exercise strong attention to detail
- Highly organized
- Passionate about marketing and the travel industry
- Self-motivated with a learning attitude and sense of urgency
- A passion to serve
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is…
- Occasionally required to stand
- Occasionally required to walk
- Continually required to sit
- Continually required to utilize hand and finger dexterity
- Continually required to talk or hear
- Continually utilize visual acuity to use a keyboard
The employee may be required to travel.
The employee must occasionally lift and/or move up to 50 pounds.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Type: Full-time
Pay: $22.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Maitland, FL 32751: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing automation: 1 year (Required)
Work Location: In person
