Sr. Director, Media and Marketing Analytics

Sr. Director, Media and Marketing Analytics Remote

Full Time Remote 275000 - 300000 USD ANNUAL 1 days ago
Job description

Welcome! You made it to the job description page!
At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!
Company Culture is at Our Core
10 Core Values
are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run.
Do our values speak to you?
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble
Company Perks: Quick Reference
  • Zappos pays 100% of every employee’s medical, dental, and vision benefits.
  • Zappos pays 100% of 12 therapy, mental health, or coaching session annually.
  • A multitude of benefits and incentives to stay mentally and physically healthy and fit.
  • Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.
  • Paid time off for life, vacations, staycations, and rest.
  • A generous Zapponian discount program.
  • Make an impact through volunteer adventures and other community programs.
  • Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!
Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.
Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.
Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% discount.
1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.
Scout [noun| you're a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.
The Sr. Director of Media and Marketing Analytics will lead a team of marketers responsible for maximizing Zappos media investment to drive our business goals and deliver analysis and insights through best-in-class marketing reporting. You will be responsible for leading a team of internal direct reports, external performance media agencies, and collaborate with key strategic partners. Reporting into the Chief Marketing Officer, you will be a pivotal member of the marketing leadership team and participate in several Zappos executive planning processes.
  • Create strategies that drive revenue and customer growth through optimizing media investment for the US market. Key channels include video, search, social, affiliate, and retail discount promotional offers.
  • Oversee investment valuation framework and methodology for annual marketing spend, rooted in profitability and LTV, driving efficiency in new customer acquisition, reactivation and repeat visits.
  • In addition to evergreen investments, create media and promotional strategies for integrated tentpole campaigns.
  • Create a culture of continuous improvement by defining a media learning agenda for teams that will help identity and size the biggest opportunities A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels.
  • Own integrated marketing analysis and high quality, scalable reports, from weekly performance to campaign deep dives to quarterly narratives.
  • Deliver the forecasting, monitoring, and reporting of budgets, while continuously driving efficiencies.
  • Collaborate with CRM teams to develop media and retail promotional strategies that contribute to customer retention and reactivation goals.
  • Engage with site merchandising teams on the customer journey for acquired traffic including landing pages, content optimizations and merchandising priorities.
  • Partner closely with Content team to ensure cohesive communications that reflect brand voice, platform best practices and integrated customer journey.
  • Work closely with BI and technology teams to ensure proper date setup and define data requirements.
  • Bachelor's degree in Business, Marketing, or related discipline strongly preferred.
  • At least 12 years of professional experience in performance marketing, demand generation and growth marketing, and leading media agencies and budgets. Experience must include wins at driving e-comm at multibrand retailer.
  • Successful track record of coaching and developing teams that combine internal team and agency partners.
  • Expert knowledge and skill with media measurement, attribution model, customer model and retail KPI. Prior experience leading MTA measurement models.
  • Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform marketing strategies and learning agendas for scalable optimizations.
  • Ability to thrive in a fast-paced environment, consistently splitting time across strategic planning and engage in detailed execution when necessary to support the team.
  • Zappos is headquartered Las Vegas, Nevada, US; role is open to remote work within the contiguous United States with approximate quarterly travel to Las Vegas, Nevada, US.
The base pay range for this position is $275,000 to $300,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition, a full range of medical and other benefits is offered.
The Fine Print

The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.702.943.7777.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Sr. Director, Media and Marketing Analytics
Las Vegas, NV
Scott Schaefer
$1 to $5 million (USD)
1001 to 5000 Employees
Company - Public
Department, Clothing & Shoe Stores
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